https://www.meaghanmein.com/about daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/de5c887b-4fd1-4ed6-97ef-4f859ddc33e2/headshots-2.png https://www.meaghanmein.com/home daily 1.0 2026-03-16 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/77a92b0c-bcf2-4c66-a8d0-23a3ffd6ebac/Comfort-Fuel_Paper-1.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/c12474c7-6c94-4778-a846-e1c2a89d252e/_40A1289-28.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1f168931-a6b9-4699-8238-c826a49c331f/BabyGotSnacksSweatshirt2_2048x2048.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/3119a939-d606-43cd-876a-855c408d8894/06e8d694-cfee-4343-b770-74e977760fd8_1280x1920.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/a6833330-89fb-49ed-a700-797e7799ab8f/IMG_8820.JPG Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/83a19108-89a1-4ffd-a6e8-d9aaff9facc9/jaws_zine-v3.png Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/200422d7-e3be-434f-b9e9-69d894c8976c/IMG_2751.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/ea8ee2fe-8dcd-471a-83e2-ebbddb28ecd4/7-sauces-scaled.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/9094e81c-a09f-4aeb-95a9-bbe3a1a4c25e/ev-BenditoMockup-B-Iphone.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/ddcab1fc-2c8f-4db8-95d3-637235104820/262114WEBGetawayCarryallTrio-FancySchmancyv6.webp Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1731431478956-8LZ6I26ZA8MBAMM9MVWM/CaseStudy_Awager_Portal.jpg Home (New) https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/369f6635-cc29-4f91-98a7-0653da6c2250/headshots-single-2.png https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/4439d8ed-1ccd-44ab-a67b-ec81f8fcea15/ss-logo.png https://www.meaghanmein.com/graphic-design daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/4b771310-fdc7-40f6-ae6c-4c58a2306ab9/Misery+%283%29.png Graphic Design https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1736981894006-HW8IIB5IMR0IV43LHAH7/MM+25+Days+Video.gif Graphic Design https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/8629db4e-6038-40cd-af50-1ff041770b01/baby-brewin-invite-web.png Graphic Design https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/5223b919-80f2-422c-88c1-53779ff4d760/tote-mockup+%282%29.jpg Graphic Design https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/b69fef64-dee3-4c3a-b47e-1e86e490c8b5/tdog-branding.png Graphic Design https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/98d10190-1ae8-45a0-955f-6ad45a243cf2/the-cactus-cafe-mockup.png Graphic Design https://www.meaghanmein.com/work daily 0.75 2026-03-13 https://www.meaghanmein.com/work/comfort-fuel monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/09071bb4-db45-49cc-879e-2e1c8d94ab84/Post_06.png Work - Comfort Fuel https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/994e584a-b1f2-437a-a189-e5c89e9320dd/Comfort-Fuel_Slogan.png Work - Comfort Fuel https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/b15360ff-12fc-4554-b83a-45c38c1d5f5b/brand-manifesto.png https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/d5554300-1cfa-496f-9ff8-b177c1cb35f4/Post_05.png https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1708625032520-EH94T4NKPN9P8473VDYC/Comfort-Fuel_Paper-1.png Work - Comfort Fuel - CHALLENGE Comfort Fuel, a University of Wisconsin–Madison (UWM) newcomer, approached us with an energizing menu and specific goals in mind. They wanted to stand out among the local competition and rethink the fast casual restaurant concept by championing balance. The branding had to convey warmth and quality, familiarity and freshness. It had to be lively enough to attract student-athletes without alienating other customers. And most importantly, it had to appeal to guests whether dining in or grabbing to go. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/14b00b29-6bf5-4790-adce-40369cc95ea0/4adc59_e9f08cae4d4047bb939c9eb5a5036bc1%7Emv2.jpg Work - Comfort Fuel - APPROACH As copywriter on this project, I led the creation of Comfort Fuel’s verbal identity and key messaging elements that, with the visual identity, would bring the brand to life. I worked closely with the campus eatery’s co-founder and seasoned restaurateur Doug Hamaker—and the rest of Grip’s creative team—to cook up all the ingredients necessary. We took a both/and approach that underscored the brand’s beliefs on food and hospitality: Comfort Fuel, at its heart, is a tribute to the comfort of home cooking with a healthy, won’t-slow-you-down twist. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/43ff6f3d-f71d-4de9-a785-cac72f206ba8/Comfort-Fuel_Bag-1.png Work - Comfort Fuel - IMPACT Today, Comfort Fuel is thriving with an identity that embodies their “tastes good, keeps ya moving” mantra and sets them apart in Madison’s fast casual food scene. A brand that keeps eager eaters returning for more enabled the business to expand their efforts to catering. That means even more customers—especially their #1 audience (UW sports teams)—are kept happy and well-fed, movin’ and smilin’. https://www.meaghanmein.com/work/enthusiasm-for-ev monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/8cbc2fbb-e8a7-4ae2-9153-afe4f23640f1/35f8ba8b9e034fa97dbaf60c9147ea48.1000x1000x1.png Work - Enthusiasm for EV https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/b61465ab-3c91-45ae-a392-733d1b093041/a3884786768_10.jpg Work - Enthusiasm for EV https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/bf81b4fb-7de4-420a-859b-2fa8ca8fc736/R-3029807-1391569953-7688.jpg Work - Enthusiasm for EV https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/59611ec7-43c9-4425-bed2-4e81d9607b63/EV-Enthusiasm-PlaylistArt-hires.png Work - Enthusiasm for EV - OVERVIEW & CHALLENGE Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice, asked me to curate the first-ever playlist for her multimedia newsletter, The Ecstatic Review. March’s editorial theme was enthusiasm—which meant we needed an uplifting song selection that encouraged listeners to march forth to their own beat. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/9094e81c-a09f-4aeb-95a9-bbe3a1a4c25e/ev-BenditoMockup-B-Iphone.jpg Work - Enthusiasm for EV - APPROACH & SOLUTION Cate offered more curation context by sharing an eclectic mix of references from Nina Simone’s “Here Comes the Sun” rendition to Maren Morris and Jon Batiste. In her words, we were looking to make something that felt like the first blooms of spring after a long winter, and that sparked an extra spring in the step. From there, I yes-anded with a roster of songs including a hyperbolic upper from one-to-watch, Debbi Dawson, a percussive electro bop that waxes lyrical about persistence, some classics, and some fresh takes on classics. Thanks to my ears being firmly fixed on the pulse of new music—and the ability to synthesize a blend of genres and decades—we created a vibrant, motivating flow for every soul who hits “play.” https://www.meaghanmein.com/work/day-out monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/9b548503-ade5-4e93-a6a9-0469b1602a1c/CinnamonBun2_47810191-579b-4cf9-85ff-2c1920b5f19b_2048x2048.jpg Work - Day Out https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/37656618-c8d0-4d6c-b12a-831d81659756/BabyGotSnacksSweatshirt2_2048x2048.jpg Work - Day Out https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/2fed6371-b025-4ddb-aefa-ceaa82398b64/ACS-0125.JPG Work - Day Out https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1730231459681-WEAHJE4ZQ5P1PQZ8ZASQ/PPB+Indulgence+72.jpg Work - Day Out - CHALLENGE Before Day Out arrived on the snack scene, the brand was named for their packed-with-a-punch product: Protein Power Ball. Founder Becky Pleat started her plant-based business out of necessity. A frequently on-the-go pharmacist, she was so over settling for convenient but unsatisfying bites. She decided to ditch the energy crashers and take matters into her own hands (literally!). She began rolling out “power balls” with simple yet nutrient-rich ingredients from her home pantry. And as quickly as an afternoon craving hits, the answer to this modern snacking dilemma emerged. With a nearly perfected product, Becky needed help packaging the brand story and benefits so that conscious snackers felt seen and encouraged to own their snacking power. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/a6121b90-2693-46ae-a225-5e11b31074e7/_indulgence+-+Cinnamon+Swirl.jpg Work - Day Out - APPROACH I worked closely with Becky during this early stage to craft messaging and lay the foundations for current, lively, and positive brand expression and consumer connection across channels. Both easing and pumping up the customers’ snack journeys while speaking their language was essential. From mood-fueling emails and a website overhaul to product packaging and special launches, we spread the good news: that Protein Power Ball offered a simpler way to snack better. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/69a1a500-6001-49ac-8c23-cde9ad20962a/image-1.GIF Work - Day Out - “Even sweeter snacking.” A bite of copy from the dessert line launch. Same beloved protein balls in sweet, new flavors. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/cae0ea22-3aab-488e-9700-cc29e270246c/Snapinsta.app_450758210_18271180387234985_5201116614811073261_n_1080.jpg Work - Day Out - IMPACT To the founder’s delight, I baked the foundational and dessert line’s copy just right. What started as a dissatisfied snacker’s hands-on pursuit of “better” resulted in setting new standards for those always on the go. Since their first iteration, Day Out has continued to evolve with target consumers and step into more confident versions of themselves and their value proposition—without losing the core verbal strategy elements I helped them identify. They even pivoted to selling solely dessert-inspired flavors! Now, snackers can shop the sweet, fueling bites alongside the buzziest CPG lineup at spots like Pop Up Grocer, or online for their ultimate convenience. https://www.meaghanmein.com/work/awager monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/8ec67e49-7f6b-4292-84e5-5525a59076ba/Awager_Sign-1.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/e9ac624a-302a-4bcf-ba71-6a277607bc6d/CaseStudy_Awager_Portal.jpg Work - Awager OVERVIEW Awager is a new technology designed to bring an authentic casino experience to players anywhere. This progressive platform allows users to securely and remotely access a variety of physical slot machines and electronic table games. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/a65a146e-c1b0-490f-b79a-3f15957a1c90/Awager_Poster_2.jpg Work - Awager - CHALLENGE Go all in on standing out. We partnered with Softweave to name and brand this exciting gaming venture. The category-defining identity had to simultaneously hook B2C audiences: on-site and online players and B2B audiences: casino management and owners. It also had to clearly translate an analog product into a digital experience—and cut through the flashy, saturated gambling sector. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/94deec10-c802-46c8-9941-1c223736b1ef/Logomark_Final_1-ezgif.com-optimize.gif Work - Awager - SPOTLIGHT: NAMING While the naming process was very much a team effort, it felt gratifying to contribute the winning suggestion. A brand-new world needed a brand-new word. And so, “Awager” arrived in all its concise, straightforward, original, and catchy glory. It’s easily understood and spells out exactly what players are getting. “Away” as in not bound by the casino floor. “Wager” as in a fresh way to bet—and win. And the jackpot on top of all this naming business? Expanding the concept into dynamic branding territory. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/a8222c9f-fc30-4737-9f75-5aa6794cea79/Awager_iOsIcon.jpg Work - Awager - IMPACT Awager, game changer. Not only did we win over the majority of surveyed gamblers with the final product name, but our dynamic identity and strategic messaging successfully translated across the deliverables (e.g., pitch decks, website, social) our client needed to sell Awager to top-tier casinos and VIP players. https://www.meaghanmein.com/work/25-days-of-new-xmas-music monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/46ca296f-42f6-4c2d-b861-56940b585612/kesha-caption.png Work - 25 Days of New Xmas Music https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/f0bf3ce5-311f-4beb-a6f7-79858c472399/nol-caption.png Work - 25 Days of New Xmas Music https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/f65e340b-ed37-4891-95a2-fca4d38c4ead/phantomplanet-caption.png Work - 25 Days of New Xmas Music https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/581321ab-fb84-4c02-8143-43980ce2f7e0/MM+25+Days+Video.gif Work - 25 Days of New Xmas Music - OVERVIEW & CHALLENGE Call it can’t-be-tamed Christmas spirit. Or post-election malaise. Probably both. Regardless of this project’s origin, I felt a seasonal urge to curate something special for myself and my social constituents. What started as a cursory search for uncommon advent calendars led to a more traditional celebration of anticipatory magic—and the joy of “unboxing” a daily surprise. In a hyper-connected yet all-time isolated age, my musical advent calendar felt like the ideal opportunity to gather friends around the virtual fire for a month of holiday ear cheer. And to flex and fuse my favorite creative disciplines: music, design, and of course, copy. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/3ca302f1-4689-4e84-a158-04a5fbd7680a/25-days-grid-mockup.jpg Work - 25 Days of New Xmas Music - APPROACH & SOLUTION I approached this evolving playlist—like I do most playlists—with the simple question, “Do I like this song??” And since I was curating with connection in mind, “Will other people enjoy or at least appreciate this song?” From there, my intuition and obsessive tabs on fresh releases took the reins. The result was a festive mix of genres, seasoned and rising acts, original numbers and covers. Plus a built-in writing practice spanning 25 days and yielding 25 unique social captions. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/5b40898f-e49f-4f47-8401-3fc77d1ed251/MM+IG+%2845%29+%283%29.png Work - 25 Days of New Xmas Music - IMPACT While I didn’t do it for the praise, lots of love from my personal and professional worlds warmed my heart and made for a megawatt Xmas. https://www.meaghanmein.com/work/hotel-downstreet monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/fea6736c-62c8-47c7-8c16-ea8c295ebacd/hd-community-pillar.png https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/a067d9c1-a357-46fc-adb1-0d6017d022da/Snapinsta.app_453042851_1002361311580512_7386603154334619900_n_1080.jpg Work - Hotel Downstreet - OVERVIEW & CHALLENGE Proudly located in the heart of North Adams, Hotel Downstreet promises a comfortable, affordable stay with captivating surroundings and refreshed lodgings. Amidst their physical transformation, they sought to share a rebrand-forward glimpse at what to expect when doors officially reopened. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/419b7077-956f-4c72-ba53-1e847c80784e/Hotel+Downstreet.png Work - Hotel Downstreet - APPROACH & SOLUTION Shore—Creative and I collaborated with Main Street Hospitality to showcase the property’s proximity to a wealth of history, culture, and curiosities. We created an interim website to introduce locals and visitors alike to upgraded amenities and neighborhood attractions. And afford them an opportunity to book a room at “renovation rates.” To fully express Hotel Downstreet’s exciting new era—and their hopes of becoming a Massachusetts mainstay—the tone had to be honest, approachable, and smart. But not stuffy. From this place, I wrote self-aware copy that invited savvy travelers to join in celebrating everything the downtown hotel is—while candidly acknowledging what it’s not. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/b3351e27-0feb-4429-8ae1-45e6e2f1d3fa/Pic6.jpg Work - Hotel Downstreet - “We’re more rough than ready right now, but epic changes are underway.” Hotel Downstreet’s honest tone at work. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/0a095fc4-858e-4f99-8183-b37ae64436d4/Screen%2BShot%2B2023-05-17%2Bat%2B3.11.20%2BPM.png Work - Hotel Downstreet - IMPACT Hotel Downstreet’s no-fuss mindset, modern conveniences, and unmatched culture continue to draw and inspire more than just the local crowd. My preliminary voice and copy work grounded the Main Street retreat and helped shape the brand’s evolution. Our collaborative efforts secured reservations and community support—just as we had hoped. And all while wearing hard hats! https://www.meaghanmein.com/work/off-hours-social monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/5ee2c510-ec05-4719-8220-1689afd9554d/DSC05471cr_cfavino.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/7ae70b9d-86f1-4d68-9bb7-65511ab4b5b0/Screen+Shot+2025-06-13+at+3.18.03+PM.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/888583ff-07f0-42aa-adce-ece54b40a4af/Screen+Shot+2025-06-13+at+2.39.28+PM.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/e14cc32d-2359-4e3f-9fe0-ba59f3cea5b0/DTS_Daniel_Faro%CC%80_Travel_Together_031.jpg Work - Off Hours Social - CHALLENGE When was the last time you welcomed leisure? When did working feel more like whiling? Off Hours Social emerged from these musings and was designed to spread an offline state of mind. To them, that starts with how it feels when engaging with Off Hours. The social media studio & concierge needed a digital enclave to express their namesake philosophy and to accommodate their suite of social, strategy, and content-based offerings for travel and hospitality brands. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/bc688f17-6966-4c7c-81ee-4ca938142d27/DTS_SUN_Daniel_Faro_9746.jpg Work - Off Hours Social - APPROACH Shore—Creative and I worked directly with Brittany, the studio’s founder, to build a world that encouraged website guests to embrace life’s Off Hours. We rooted the tone in the allure of being out of office, and locked into leisure. From case studies to service and product descriptions, we infused the studio’s ethos: creating connections between people and places and bridging the gap between digital moments and physical experiences. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/ddef4e4b-5602-4eee-a8ad-23f6ea489d3e/ohs_hospitality%2Bcontent%2Bcalendar-03.png Work - Off Hours Social - For fully booked days, travel days, and all the days in between. Copy pulled from the Hospitality Trending Content Calendar’s product description. I used transportive language like this to introduce each marketing resource and leisure essential in Off Hours’ online shop. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/6b75e2e6-b8f5-410b-9d0d-6b9aad4e7c72/DTS_Please_Do_Not_Disturb_by_Fanette_Guilloud_40.jpg Work - Off Hours Social - Let’s while together. A call to action I wrote that reflects Off Hours outlook and invites clients, guests, and influencers to join the club. https://www.meaghanmein.com/work/stephen-gamble monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/b6c1555e-167a-4dba-9a58-a61f729471be/Screen+Shot+2026-02-02+at+4.17.11+PM.png Work - Stephen Gamble https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/d2955d6e-b1d6-45b4-a917-cd1f34729406/screencapture-stephengamble-products-heirloom-2026-02-05-12_04_34.png Work - Stephen Gamble https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1d9e30ba-94fd-47a6-ad0e-ef70107673c3/screencapture-stephengamble-products-dune-2026-02-05-12_03_43.png Work - Stephen Gamble https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/a98e0c63-43a8-4db5-b994-50db40bc723d/01_1.webp https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/d0fc10fe-ef37-4cc0-9bd1-ea4608b30cb7/WHITE_WASH_06_LIFESTYLE_0319_copy.webp https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/3d9580dc-c254-43e0-8ba6-59fe24fa7d60/01_91b39c5d-1730-4c96-8ed3-6b152247c0ed.webp Work - Stephen Gamble - CHALLENGE After decades honing his craft, Master Finisher Stephen Gamble decided it was time to archive his life’s work and share it with generations to come. Starting with his children. The family sought to create a collection of prefinished hardwood flooring that cataloged Stephen’s legacy and brought his time-honored craftsmanship to a wider swath of homeowners and designers. They called on Shore—Creative and me to help conceptualize and debut this new era of Stephen Gamble. https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/76f0858a-bf4c-4144-8cfc-bb1fffb77e20/FUME_WAX_02_0046copy.webp Work - Stephen Gamble - APPROACH While my role on paper involved naming and writing product descriptions for The Archive Collection, I actually worked to articulate a brand narrative over 40 years in the making. To understand Stephen’s humble beginnings, hard-earned success, and every chapter in between, we went straight to the source. Stephen graciously welcomed us into his world with tales of the trade, an accelerated wood finishing education, and personality to spare. Shore—Creative and I agreed this collection needed to feel as character-rich as the Master Finisher himself. We crafted a naming & product description strategy that captured the essence of each hardwood finish, reflected the brand’s history, and let our audience easily envision Stephen Gamble’s artistry in their own space. https://www.meaghanmein.com/work/kirby-kirby monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/ab5e50ca-44bc-4e34-8b46-8905dfa19171/384413088_219460101130320_5186021644274621854_n.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/14398ea3-43e7-419c-a340-2818f968f888/Kirby%2Band%2BKirby%2BNov%2B23%2B28%2Bof%2B169.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/2cd46b3b-30e4-43f8-8aed-f6a2a873cb6e/photo%2B7.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/57c1dfb6-9f70-4611-ae47-d31090896309/Kirby%2Band%2BKirby%2BNov%2B23%2B164%2Bof%2B169.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/4dff9120-534e-4b28-aada-765509092099/Screen+Shot+2024-09-24+at+2.19.17+PM.png https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/951e74da-108b-41cc-a2b6-882a139bbf32/421135592_17967426461679667_5493221373749014846_n.jpg https://images.squarespace-cdn.com/content/v1/5f7f355199a4797fb9e68c31/1682356978636-PNH8KJ573JYA7OLL0ITT/342385332_254937830326802_2253670258532627093_n.jpg