Off Hours Social
Refining a social media studio’s message to spread their offline state of mind.
Challenge
When was the last time you welcomed leisure? When did working feel more like whiling? Off Hours Social emerged from these musings and was designed to spread an offline state of mind. To them, that starts with how it feels when engaging with Off Hours.
The social media studio & concierge needed a digital enclave to express their namesake philosophy and to accommodate their suite of social, strategy, and content-based offerings for travel and hospitality brands.
A long time coming, and a lifetime to roam.
A headline so beloved by Off Hours that it traveled from their site’s Info page to their brand launch countdown on social.
Approach
Shore—Creative and I worked directly with Brittany, the studio’s founder, to build a world that encouraged website guests to embrace life’s Off Hours. We rooted the tone in the allure of being out of office, and locked into leisure.
From case studies to service and product descriptions, we infused the studio’s ethos: creating connections between people and places and bridging the gap between digital moments and physical experiences.
For fully booked days, travel days, and all the days in between.
Copy pulled from the Hospitality Trending Content Calendar’s product description. I used transportive language like this to introduce each marketing resource and leisure essential in Off Hours’ online shop.
Spotlight: Case Studies
Case studies offered an unobstructed view of Off Hours-led transformations. I approached each one with the same attention to storytelling and strategy clients could expect when working with the social studio.
Let’s while together.
A call to action I wrote that reflects Off Hours outlook and invites clients, guests, and influencers to join the club.
“From the very start, working with Meaghan felt both collaborative and inspiring. As a brand-new business, we needed someone who could translate our vision into words, and Meaghan delivered in every way. Her ability to nail tone and voice, paired with her efficiency and thoughtful attention to detail, made all the difference. The copy she crafted brought a sense of refinement to our brand and a more meaningful connection with our audience.”
Brittany Lauro, Off Hours Social Founder